Blog

Insights

Thoughts on F&B operations, automation, and building systems that actually work — written by someone who's been in the kitchen.

Great chefs leave. Great systems don't. Here's why recipe standardisation is the single most important investment for any F&B brand looking to scale.

15 January 2026

How to turn every WhatsApp message into a conversion opportunity — from automated menus to booking confirmations and follow-up sequences.

8 January 2026

After 14 years in professional kitchens, I pivoted to building AI systems. Here's why the transition made more sense than you'd think.

20 December 2025